The packaging sector is undergoing rapid change. Sustainability, reuse and new European legislation are playing an increasingly important role. Businesses are looking for concrete solutions to reduce packaging waste, use raw materials more efficiently and prepare for future obligations.

It is with this shared ambition that GAASCH PACKAGING and Bring Back are joining forces to make reusable glass packaging more accessible to businesses.

GAASCH PACKAGING brings its long-standing expertise in primary glass and plastic packaging, whilst Bring Back specialises in the collection, professional cleaning and reuse of glass packaging. By combining these complementary areas of expertise, both companies aim to support organisations in their transition towards more circular packaging solutions.

One of the highlights of the day was the guided tour of Bring Back's operational washing centre.

Attendees had the opportunity to discover the full reuse process up close: from the collection of empty glass packaging through to professional cleaning and its return to circulation.

The tour illustrated how a well-organised reuse system can extend the lifespan of glass packaging and reduce the need for single-use packaging. For businesses considering reusable packaging, it offered a valuable insight into both the opportunities and the practical considerations involved.

Would you like to review your own packaging process? Speak with our packaging specialists.

Alongside the tour, the event was also dedicated to the sharing of knowledge, with two inspiring speakers who each offered their expert perspective on the future of packaging.

Peter-Jan Roose took a deeper look at the European Packaging and Packaging Waste Regulation (PPWR). He outlined what changes the regulation will bring to the packaging sector and why businesses need to be thinking about their future packaging strategy now.

François Collard shared his hands-on experience with Bring Back. Drawing on his own journey, he described how the collaboration with Bring Back works in practice and what it means to implement reusable glass packaging day to day. His account gave attendees a concrete perspective on the opportunities and practical considerations of reuse.

The collaboration between GAASCH PACKAGING and Bring Back reflects a shared ambition: to look beyond traditional packaging models and develop viable circular alternatives.

For GAASCH PACKAGING, sustainability goes further than simply choosing the right packaging material. The way in which packaging is designed, used, collected and processed also plays a crucial role.

Through its collaboration with Bring Back, GAASCH PACKAGING can support customers who wish to explore reusable glass packaging. Businesses are given the opportunity to rethink their packaging strategy, with attention to practical aspects such as logistics, cleaning, product compatibility and regulatory compliance.

Rethink your packaging strategy with us — speak with our packaging specialists.